Marketing automation · Runs every month
Compare revenue from email campaigns.
Campaigns ranked by attributed revenue, with orders and revenue per recipient. Run this automation in Fieldwork chat, or schedule it to email you a report when something needs attention.
Compare revenue from email campaigns — Sep 1
Automation run • Sep 1
Compare revenue from email campaigns
Output
Restock campaigns generated the most attributed revenue for Harbor & Pine, while the brand story email performed poorly.
Covers campaigns sent August 2–31, 2026, the last 30 complete days.
| Campaign | Recipients | Attributed orders | Attributed revenue | Revenue per recipient |
|---|---|---|---|---|
| Cascade Merino Crew restock | 2,000 | 40 | $4,720 | $2.36 |
| Fall layering edit | 4,000 | 30 | $3,600 | $0.90 |
| Alder Wool Throw spotlight | 3,000 | 15 | $2,370 | $0.79 |
| Our Portland story | 5,000 | 5 | $500 | $0.10 |
Together, these campaigns account for 90 attributed orders and $11,190. Recipient counts are per send, not unique people across campaigns.
The restock email produced 42.2% of attributed revenue from the smallest audience. Product-focused sends generated sales more efficiently than the brand story email, which reached the largest audience but returned only $0.10 per recipient. Test a clearer product offer in the next story email.
Assumptions: USD, using the connected platform's attribution settings and matched store-order revenue. All four campaigns had recipient counts and attribution data available. Attribution does not establish incremental sales, and different audience intent limits direct comparisons.
Automation steps. The agent follows these 3 steps each time it runs, using your connected email marketing and store.
- 1
Review email campaigns sent in the last 30 days and the store orders and revenue attributed to each.
- 2
Rank by attributed revenue and show revenue per recipient.
- 3
Explain which types of campaigns are generating sales and which are performing poorly.
Adjust the automation in Chat
Run this automation and tell the agent what to do differently. Ask it to schedule that version if you want the changes in future runs.
- Compare campaigns from the last 90 days.
- Exclude campaigns sent to fewer than 500 recipients.
- Group results by campaign type.
Fieldwork emails the scheduled report. Each email links to the full run as a conversation in Fieldwork. The automation asks the agent to keep a log in your knowledge base and read it before each run to check what has changed.
Adjustable schedule
Choose how often it runs at setup, from hourly to monthly. Ask in Fieldwork chat for a custom schedule and timezone.
Only useful reports
When nothing needs attention, the run skips the email. When there are findings, you get a report with a link to the full conversation.
Read-only access
The agent reads your email marketing and store without changing the source. It can keep notes and a run log in your Fieldwork knowledge base.
This automation reads your email marketing and store. Connect Klaviyo, Ometria, or Mailchimp for your email marketing and Shopify, BigCommerce, or WooCommerce for your store to Fieldwork.
More automations for marketing.
Questions about this automation.
- What do I connect?
- Connect both email marketing, such as Klaviyo, and a store, such as Shopify. Run in chat or activate the monthly schedule.
- Does it change campaigns or create drafts?
- This report reads campaign and order information. It does not change campaigns, send messages, or save mailbox drafts.
- Can I change the comparison?
- Ask in chat to change the date range, audience threshold, or grouping. Ask to schedule that adjusted version for future reports.
- How do I receive the report?
- Scheduled reports arrive by email with a link to the full conversation. When nothing needs attention, no email or push notification is sent.
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