Marketing automation · Runs every week
Find where visitors leave the site before buying.
Pages and checkout steps with high drop-off rates, by device and channel. Run this automation in Fieldwork chat, or schedule it to email you a report when something needs attention.
Find where visitors leave the site before buying — Sep 14
Automation run • Sep 14
Find where visitors leave the site before buying
Output
Harbor & Pine loses the most visitors before cart entry. Landing-to-product and product-to-cart each lose 4,000 visitors. Mobile checkout loses 60%, versus 10% on desktop.
Reviewed August 15–September 13, 2026. Each visitor counts once in this ordered funnel. Device and channel are assigned at entry.
| Step | Visitors | Drop from prior step |
|---|---|---|
| Landing | 10,000 | Not applicable |
| Product viewed | 6,000 | 40% |
| Cart | 2,000 | 66.7% |
| Checkout | 1,000 | 50% |
| Purchase | 600 | 40% |
Overall purchase conversion is 6%.
| Device | Landing | Product | Cart | Checkout | Purchase |
|---|---|---|---|---|---|
| Mobile | 6,000 | 3,400 | 1,200 | 600 | 240 |
| Desktop | 4,000 | 2,600 | 800 | 400 | 360 |
| Channel | Landing | Product | Cart | Checkout | Purchase |
|---|---|---|---|---|---|
| Paid traffic | 5,000 | 2,500 | 1,000 | 500 | 200 |
| Organic search | 3,000 | 2,200 | 600 | 300 | 270 |
| Direct | 2,000 | 1,300 | 400 | 200 | 130 |
These are separate breakdowns of the same visitors, not additional traffic. Paid traffic loses 50% before product viewing. Organic search loses 72.7% between product viewing and cart entry.
The fall landing page loses 60% before product viewing, versus 30% for the collection landing page, each with 2,000 entrants. Investigate that page, organic product traffic, and mobile checkout. Traffic mix may explain differences. Checkout substep events are unavailable, so payment-specific friction remains unconfirmed.
Automation steps. The agent follows these 3 steps each time it runs, using your connected web analytics.
- 1
Use the last 30 days of web analytics to map the steps from landing on the site to making a purchase.
- 2
Find where the most visitors leave.
- 3
Break those results down by device and traffic channel, and identify pages or steps performing worse than the others.
Adjust the automation in Chat
Run this automation and tell the agent what to do differently. Ask it to schedule that version if you want the changes in future runs.
- Compare paid and organic visitors separately.
- Focus on mobile checkout.
- Use the last 60 days.
Fieldwork emails the scheduled report. Each email links to the full run as a conversation in Fieldwork. The automation asks the agent to keep a log in your knowledge base and read it before each run to check what has changed.
Adjustable schedule
Choose how often it runs at setup, from hourly to monthly. Ask in Fieldwork chat for a custom schedule and timezone.
Only useful reports
When nothing needs attention, the run skips the email. When there are findings, you get a report with a link to the full conversation.
Read-only access
The agent reads your web analytics without changing the source. It can keep notes and a run log in your Fieldwork knowledge base.
This automation reads your web analytics. Connect Google Analytics to Fieldwork. The automation uses whichever you connect.
More automations for marketing.
Questions about this automation.
- How do I set this up?
- Connect your web analytics, then choose weekly reporting or run it in chat.
- Does it change my site?
- It reads analytics and reports findings. It makes no site changes or message drafts.
- Can I change the analysis?
- Ask in chat for different dates, segments, or pages, and request those changes for scheduled runs.
- Where does the report arrive?
- Scheduled reports arrive by email with a link to the full conversation. Nothing needing attention means no email or push.
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