Marketing automation · Runs every week
Write the weekly marketing report.
Traffic, sales, and campaign results compared with last week. Run this automation in Fieldwork chat, or schedule it to email you a report when something needs attention.
Write the weekly marketing report — Sep 14
Automation run • Sep 14
Write the weekly marketing report
Output
Harbor & Pine’s revenue rose 12.5%, but conversion declined as traffic grew faster than orders. Email drove most of the gain.
Compared September 7–13, 2026 with August 31–September 6, using synced analytics and store tables.
| Metric | Previous week | This week | Change |
|---|---|---|---|
| Sessions | 10,000 | 12,000 | +20% |
| Orders | 200 | 216 | +8% |
| Conversion rate | 2.0% | 1.8% | −0.2 percentage points |
| Revenue | $24,000 | $27,000 | +12.5% |
| Average order value | $120 | $125 | +4.2% |
Email revenue increased from $6,000 to $9,000. Within email, RESTOCK10 campaign revenue rose from $2,000 to $5,000, while WELCOME10 held at $3,000. Other email revenue stayed at $1,000. Organic revenue improved from $8,000 to $9,000. Paid revenue declined from $10,000 to $9,000.
Assumptions: revenue excludes tax, shipping, and refunds. Channels use the same last-click attribution model, with no unattributed revenue in the reviewed records. Campaign revenue is included in channel totals. Spend was unavailable, so profitability cannot be assessed.
Next week, review paid landing pages for conversion friction, test RESTOCK10 messaging with another eligible audience, and check inventory before expanding promotion.
Automation steps. The agent follows these 4 steps each time it runs, using your connected web analytics and store.
- 1
Use our synced analytics and store tables to write this week's marketing report.
- 2
Compare sessions, conversion rate, revenue, and average order value with last week.
- 3
Explain changes by channel and campaign, including what improved and what declined.
- 4
Write a short report with suggested actions for next week.
Adjust the automation in Chat
Run this automation and tell the agent what to do differently. Ask it to schedule that version if you want the changes in future runs.
- Break down results by campaign and device.
- Include ad spend and acquisition cost when available.
- Schedule the report for Monday mornings in Portland time.
Fieldwork emails the scheduled report. Each email links to the full run as a conversation in Fieldwork. The automation asks the agent to keep a log in your knowledge base and read it before each run to check what has changed.
Adjustable schedule
Choose how often it runs at setup, from hourly to monthly. Ask in Fieldwork chat for a custom schedule and timezone.
Only useful reports
When nothing needs attention, the run skips the email. When there are findings, you get a report with a link to the full conversation.
Read-only access
The agent reads your web analytics and store without changing the source. It can keep notes and a run log in your Fieldwork knowledge base.
This automation reads your web analytics and store. Connect Google Analytics for your web analytics and Shopify, BigCommerce, or WooCommerce for your store to Fieldwork.
More automations for marketing.
Questions about this automation.
- What do I connect?
- Connect both analytics and a store, then choose weekly reporting or run it in chat. Weekly runs occur every seven days from activation.
- Will it change campaigns or create drafts?
- This report reads connected records without changing campaigns or store settings. It does not create mailbox drafts.
- Can I change the report?
- Ask in chat for different metrics, comparisons, or campaign breakdowns. Ask to schedule that adjusted version for future reports.
- How does the report arrive?
- Scheduled reports arrive by email with a link to the full conversation. If nothing needs attention, no email or push notification is sent.
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